GroundTruth (xAd)

Advertising/Marketing | Founded: 2009 | Funding to Date: $121,244,859

GroundTruth (formerly xAd) is the global location marketplace bringing together buyers and sellers with ad targeting solutions focused on driving in-store traffic and sales. The company is focused on capturing in-store visitation behaviors for ad targeting, insights, and measurement solutions. The first to visualize real-time foot traffic, GroundTruth customers include 1.5 million advertisers – including direct brand relationships, agencies, ad networks, and other demand side media companies, according to the company.